In a statement, IKEA described its move onto the Roblox platform as its “first foray into mainstream gaming,” saying “The Co-Worker Game” will give people “a chance to immerse themselves in the ...

Have you ever thought you’d be good at hawking digital meatballs or helping someone pick out the perfect Lack? Do you find yourself frequently lost in the haunted furniture store of the Roblox game ...

Later this month, a select number of people will know what it feels like to earn a higher salary working a retail job on Roblox than some people actually make in person. Starting on June 24, Ikea is ...

Furniture chain Ikea says it's hiring real people to work inside a virtual store within the gaming platform Roblox. Ikea's virtual employees will be paid the same rate as a London co-worker — £13.15 / ...

IKEA is launching a game inside Roblox — and paying some players an hourly wage to work there. It's the furnishing giant's first push into gaming. Ten players will get about $17 per hour to serve up ...