Back in August, Microsoft started testing some new changes to the Microsoft Store that primarily focused on a new Downloads section and a tweaked Library section. Yesterday, Microsoft started testing a new product page experience in the Microsoft Store.

Microsoft is bringing what it calls ‘an immersive experience’ to the top of app pages instead of just images and text descriptions. When you visit the page of an app or a game

Microsoft has started testing a new “immersive” experience on the Windows 11 Microsoft Store that lets developers add hero images or auto-playing video trailers at the top of their product pages.

Microsoft Store's new immersive experience makes the platform look professional. It could easily compete with Steam.