When was the last time you spent time on the “why” of your business? Why do you do what you do? How do you define success? And what would your business look like in a perfect world? Often, we’re ...

First off, exactly what is a vision statement? Well, simply put it’s the vision you have for your business or company and encapsulates what it is you are trying to build. A vision statement is ...

A lot of times, businesses choose to combine the two statements into one long mission and vision statement. While it’s not essential for a business to create both, it can help you determine the ...

For any business to thrive, it is important to have a strong set of corporate values, a strong mission and an inspiring vision. In fact, it's not just important, it's vital. These documents create a ...

A vision statement needs to be true to your brand, not true to your products. Imagine if Apple’s Steve Jobs had created his company vision in the ’80s based on his product portfolio. There’d have been ...

A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

An icon in the shape of a lightning bolt. Impact Link Jennifer Dawn is a serial entrepreneur who has built two multimillion-dollar businesses, as well as a published author and an accomplished speaker ...

With marketing taking a growing slice of the IT budget and the rise of shadow IT, some people are asking if IT is still needed. See how to harness the power of vision to increase the relevance of IT ...

Organizations that set benchmarks or serve as examples of how to do things effectively and efficiently are called "best-practice" organizations. The techniques they use -- the "best practices" -- have ...