If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A ...

Traditional advertising is dead. Hyperlocal is the “new normal”, and this year will be ruled by “phygital” consumers—those ...

Thanx, the leading restaurant guest engagement and retention platform, today announced the launch of ThanxAI, a family of ...

The skin care brand sent unbranded versions of its product to creators for a campaign that generated engagement five-times ...

In my experience, "relationship marketing"—the genuine, human connections we build with users, customers and prospects—is ...

Localization means you have to tailor your business (products, messaging, search visibility and even customer service) to the ...

Ford isn't disclosing how much it's spending on the company's first global marketing strategy since "Go Further" more than a decade ago. But it's "evergreen," said Lisa Materazzo, global chief ...

Take Cracker Barrel as an example. If its recent marketing move was intentional woke-baiting ... But the broader takeaway for ...

Social media platforms are the perfect place to connect with your audience, boost brand awareness, and drive shoppers to your website. But, without a plan, it ...

Digital marketing agency Tech Bay Leaf‘s influencer marketing division, Connext, has emerged to address an important gap in ...

How do you know you've created a great piece of content? Pageviews? Social shares? A thumbs up from stakeholders? Those are all strong indicating metrics; but deep down, we all wish our content ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...