Findings from ambassador marketing company Fohr's new "Almanac of Influence" report also underscore the waning impact of ...

If you're wondering why insight skills are so critical in B2B marketing, check out Moneypenny's blog where they highlight commercial success.

Localization means you have to tailor your business (products, messaging, search visibility and even customer service) to the ...

In my experience, "relationship marketing"—the genuine, human connections we build with users, customers and prospects—is ...

OpenAI notes in the paper that large language models are prone to errors when handling low-frequency facts, while they tend to be relatively reliable with common facts. Although many studies have ...

Ford isn't disclosing how much it's spending on the company's first global marketing strategy since "Go Further" more than a decade ago. But it's "evergreen," said Lisa Materazzo, global chief ...

Take Cracker Barrel as an example. If its recent marketing move was intentional woke-baiting ... But the broader takeaway for ...

Financial Narrative, the global membership community for senior financial marketers and storytellers, and Goldcast, the ...

How do you know you've created a great piece of content? Pageviews? Social shares? A thumbs up from stakeholders? Those are all strong indicating metrics; but deep down, we all wish our content ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Here is a list of the top 10 US-based digital marketing agencies and practical answers to why you need a digital marketing ...

The digital marketing landscape is evolving at breakneck speed, driven by a wave of emerging technologies that promise to ...