Web analytics are at the center of impactful digital marketing. To succeed you need to be the best seller. Becoming the best seller involves a combination of marketing strategies. In this article, I ...

Digital marketing analytics with the super power that data holds, can help in gaining access to who (will buy), what (will it serve) and where (will it sell) of your potential market. (Representative ...

Marketing and analytics go together like peanut butter and jelly. After all, without being able to examine concrete data, it’s difficult — if not impossible — to make any legitimate progress with your ...

There are world-class analytics tools available for free from both Yahoo and Google that will get you more data than God ever intended you to have. Yet, perhaps shockingly, a vast majority of ...

AI can empower SMEs to automate campaigns, optimize ads in real time, and deliver a personalized experience to audiences.

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Social media analytics plays a vital role in digital marketing, providing insights into customer behaviour and campaign effectiveness. To excel in this field, aspiring digital marketers can pursue ...

In today's digital age, data analytics has become a cornerstone of effective marketing. For businesses in Australia, leveraging data analytics can provide invaluable insights that drive ...

Google Analytics 4, officially taking over UA in July 2023, offers marketers some exciting — and challenging — changes. Ready or not, here it comes. On July 23, 2023, Google will officially retire ...