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If you want your product to move, you need to understand how it’s experienced in the wild, not in a brand guideline PDF.

Brian Niccol said the fast-growing Chinese competitor forces product innovation.

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The omnicommerce enablement company strengthens its executive team with the appointment of a veteran product leader to spearhead the company’s next chapter of innovation ...

These events prove that products combine storytelling, emotion, and restraint to turn design into culture and memory.