Nine months into her role as chief strategy and marketing officer, Jessica Jensen says it’s never been more necessary for ...

What is the Boundless (ZKC) protocol? Learn how the protocol works, ZKC tokenomics, and the ZKC token utility.

On a panel hosted by The Drum at the IAB Connected Commerce Summit, one thing was clear: ‘Retail media’ is yesterday’s label, ...

Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing ...

Reward, the global leader in Customer Engagement and Commerce Media, today announces a new partnership with Hawes & Curtis, the iconic British brand, as the latest retailer to join its extensive ...

From crisis-time strategies to AI and CTV, Chhabra, Global Media Lead at Godrej Consumer Products, shares his unfiltered take ...

In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the ...

David Weitzner, a film marketing executive who oversaw campaigns for films such as "Star Wars," "Alien" and "The Blues ...

Chicago Sports Network announced its president and CEO, Jason Coyle, will transition into a new role as adviser to the board.

Wondrlab launches its Opportune influencer marketing platform in Europe, appointing Łukasz Borek as CEO to lead its martech ...

Is the web alive or dead? To Google, it’s Schrödinger’s cat – a paradox that shifts depending on who’s talking and where.