Identifying evergreen and renewable content can help improve the return on your content investment and make better use of the content you have on hand. Sometimes a piece of content requires no ...

Digital marketing analytics with the super power that data holds, can help in gaining access to who (will buy), what (will it serve) and where (will it sell) of your potential market. (Representative ...

Predictive analytics models can help you completely transform every aspect of digital marketing. Here's how to take advantage of it. Predictive analytics is the method of using historical and recent ...

Data is collected differently, stored differently, and even visualized differently. All of this change can be frustrating, but GA4 is quite a bit more advanced than the previous version. Google ...

Web analytics are at the center of impactful digital marketing. To succeed you need to be the best seller. Becoming the best seller involves a combination of marketing strategies. In this article, I ...

CMSWire's Dom Nicastro met with Gartner's Martin Kihn, author of Gartner Magic Quadrant for Digital marketing Analytics, to find out where this fast-paced market is headed. New players that have ...

Social media analytics plays a vital role in digital marketing, providing insights into customer behaviour and campaign effectiveness. To excel in this field, aspiring digital marketers can pursue ...

Marketing and analytics go together like peanut butter and jelly. After all, without being able to examine concrete data, it’s difficult — if not impossible — to make any legitimate progress with your ...