People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

Google Analytics 4, officially taking over UA in July 2023, offers marketers some exciting — and challenging — changes. Ready or not, here it comes. On July 23, 2023, Google will officially retire ...

Google overhauls Analytics' Advertising section to consolidate all ad and publisher reporting into one streamlined hub. Google updated Analytics' Advertising section. All ad and publisher reporting is ...

Google announces the integration of GA4 properties with AdSense accounts, a game-changer in the realm of monitoring website performance. Google allows integrating Google Analytics 4 properties with ...

If you are running a website, especially for business, you need to keep track of where your visitors are coming from. The best way to do this is to use Google Analytics, which involves placing a small ...

While Google is sounding the trumpets on the transition from Universal Analytics to GA4, it is also beating the drum to herald new features for the venerable analytics platform. Collections are a set ...