For some, prices at the grocery store are still too high to stomach. One of the biggest ways to save is by buying generic. On average, generic groceries cost about 40% less than name-brand ones.

When I go grocery shopping, I tend to look not at the brand, but instead at the ingredients and the price. A lot of the time, generic-brand groceries are of comparable quality to many popular name ...

What do you associate with the word “generic?” Do the words “inferior” or “tastes like cardboard” come to mind? Or do you, like many people, associate name brands with people who are well-to-do, while ...