Roblox Premium Previously referred to as Builders Club, Roblox Premium is a paid membership that grants a number of benefits such as a Robux allowance and acccess to Roblox's economy features.

In a new move blending gaming and commerce, Sam’s Club, a subsidiary of Walmart, has launched an integration with Roblox that allows players to unlock real-world deals through gameplay.

Roblox has had many big business relationships over the last several months, and now, Sam's Club is joining in on the branding opportunity.