When branding is an afterthought, you can attract the wrong customers or lose out to better-positioned competitors, even when ...

While AI presents unprecedented opportunities for content creation, brands must be strategic in preserving their unique ...

Harbor Freight offers over a dozen air compressors under two different in-house brands, but only one particular model is a ...

Ben & Jerry’s co-founder Jerry Greenfield said Tuesday that he is splitting from the ice cream company, claiming that it is ...

Every beauty founder dreams of accomplishing what Rhode just achieved: a billion-dollar valuation, a cultural following, and a brand that seems to dominate every platform it touches.

Brand New Day in The UK, but aside from this officially-released behind-the-scenes shot, it's been a while since we've seen ...

The D.C. City Council, in an 11-2 vote, gives second and final approval for a $3.8B project, including a 65,000-seat stadium ...

Like most Great Value products, Walmart's store-brand cereal is made by a third-party. The question is who does make it and ...

The once infamous peer-to-peer file sharing program LimeWire purchased the Fyre Festival brand for $245,000 in July.

The campaign, called 'Ready, Set, Ford,' will start in the U.S. with a spot called 'Anthem' to air on television and other places starting Sept. 10.

Selling on Amazon marketplace? Stay ahead of the curve by adopting smart branding trends that boost visibility and sales.

"The real test of values is when times are challenging and you have something to lose," the ice cream company co-founder says ...