When branding is an afterthought, you can attract the wrong customers or lose out to better-positioned competitors, even when ...

While AI presents unprecedented opportunities for content creation, brands must be strategic in preserving their unique ...

Harbor Freight offers over a dozen air compressors under two different in-house brands, but only one particular model is a ...

Ben & Jerry’s co-founder Jerry Greenfield said Tuesday that he is splitting from the ice cream company, claiming that it is ...

Every beauty founder dreams of accomplishing what Rhode just achieved: a billion-dollar valuation, a cultural following, and a brand that seems to dominate every platform it touches.

Brand New Day in The UK, but aside from this officially-released behind-the-scenes shot, it's been a while since we've seen ...

The D.C. City Council, in an 11-2 vote, gives second and final approval for a $3.8B project, including a 65,000-seat stadium ...

Like most Great Value products, Walmart's store-brand cereal is made by a third-party. The question is who does make it and ...

The once infamous peer-to-peer file sharing program LimeWire purchased the Fyre Festival brand for $245,000 in July.

Selling on Amazon marketplace? Stay ahead of the curve by adopting smart branding trends that boost visibility and sales.

"It's with a broken heart that I've decided I can no longer, in good conscience, and after 47 years, remain an employee of ...

Jerry Greenfield announced his departure from Ben & Jerry's, co-founded with Ben Cohen 50 years ago, citing a loss of ...