Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Every organization’s online presence is growing and accelerating. This includes retail, of ...

A surge in privacy lawsuits over tools tracking how users interact with websites is leaving some companies questioning ...

As Varnum has previously reported, a surge of lawsuits and pre-suit demand letters has targeted companies that use routine analytics tools, such as session-replay scripts, pixels, and similar code, to ...

With growing data privacy controversy over the use of tracking tools and analytics embedded in health-related websites, it's becoming increasingly important for entities to carefully and proactively ...

Three stealthy tracking mechanisms designed to avoid weaknesses in browser cookies pose potential privacy risks to Internet users, a new research paper has concluded. The methods — known as canvas ...

Recent appellate rulings in the U.S. Courts of Appeal for the Ninth and Third Circuits have curtailed session replay and web ...

Business leaders must understand the evolving landscape of website tracking litigation, recognize which activities can trigger claims, and implement robust compliance strategies to protect their ...

The Walt Disney Co. was hit with a new class suit in federal court claiming that it violated the California Invasion of ...

Using tools to track your website traffic is an excellent way to generate leads and make customers' online experiences more personalized. Tracking website visitors isn't just about knowing what pages ...