BENTONVILLE, Ark.--(BUSINESS WIRE)--Today, Walmart introduced The Walmart Toy Lab at WalmartToyLab.com, an all-new digital playground where Walmart’s littlest fans can play with 20 of the toys on the ...

For the second straight holiday season, Walmart has launched an online interactive ‘Toy Lab’ designed to invite kids to test the period’s most-wanted toys from their tablet or computer. The launch ...

With the big box version of Toys R Us gone, the fight among the big players for holiday toy market share is heating up this season. This year so far Walmart has announced a 25% increase in toy ...

LAS VEGAS (KTNV) — The Walmart Toy Lab is coming to Las Vegas and bringing the digital, fantastical workshop from WalmartToyLab.com to life in stores. Kids not only get their hands on the hottest toys ...

Walmart has created an online Walmart Toy Lab, described as a "digital playground," where kids can use home computers or tablets to access and play with 20 of the toys on the retailer’s Top Rated by ...

Forbes contributors publish independent expert analyses and insights. Chris Walton is a Target executive-turned reporter who covers retail. The Walmart Toy Lab is Walmart's latest collaboration with ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The kid toy testers in the Walmart Toy Lab begin each video ...

INDIANAPOLIS (WTHR) — If you want to make sure those gifts going on your kid's holiday wish list are something they're actually going to play with, Walmart has a solution. It's called the "Walmart Toy ...

With the big box version of Toys R Us gone, the fight among the big players for holiday toy market share is heating up this season. This year so far Walmart has announced a 25% increase in toy ...

Walmart has created an online Walmart Toy Lab, described as a "digital playground," where kids can use home computers or tablets to access and play with 20 of the toys on the retailer’s Top Rated by ...