The intent of the vision statement is to extend the limits of the sales team and imbue them within a sense of what they can accomplish, both together and as individuals. When the leader of a small ...

Compelling vision, mission, and value statements provide brief but powerful descriptions of an enterprise's purpose and method of operating. Compelling vision, mission and value statements are an ...

If you're developing a business or organization, determining a direction and establishing goals is critical to your success. Creating a mission or vision statement that's specific to your venture ...

Many advisors are aware of the advantages of having a mission or vision statement for their businesses, says Mark Wardell, president of Wardell Professional Development Inc. in Vancouver. Yet few ...

In a previous blog, I provided an overview of strategic planning processes, including six core elements essential to any successful strategic plan. The six core elements are as follows: Vision Mission ...

In one of my first jobs out of college, the Fortune 500 company that hired me had its mission posted in every cubicle: “To continuously exceed our customers’ increasing expectations.” I remember ...

Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Over the years, I’ve observed complete bewilderment over two of the fundamental features of ...

Dunkin’ Donuts CEO Bob Rosenberg pours a customer coffee as actor Michael Vale, who plays “Fred the Baker” in TV commercials, gets ready with a donut at the original Dunkin’ Donuts location in Quincy, ...