"We're not just competing against other bars," said Erica Cocilova, global president of Ethique, which is fresh off a rebrand ...

there are currently 15 other shades offered at Ulta. A nice mix of Matrix travel-sized hair care products — five in total — including Food For Soft shampoo and conditioner to treat dry ...

If your hair’s been feeling a little thirsty, it’s probably time to add a deep conditioner to your weekly routine. The best ...

By using this shampoo, you will also receive the benefits of having frizz-free, voluminous hair. AF’s goal here is to texturize and thicken your locks, not damage them further. An Ulta reviewer ...

Discover the secret to healthy and vibrant hair with our top picks for shampoos and conditioners! Mancode's Keratin Protein Hair Shampoo and KOJO's Root Vitalizing Shampoo promote strong and nourished ...

However, as it turns out, there are loads of reasons why you should be applying leave-in conditioners to your grown-up hair (even if you already use the best shampoo and conditioner you can find).

I'm reiterating my buy rating on Ulta and boosting my price target to $490, based on 21x FY26 P/E. The company recently posted stronger-than-expected Q3 results, which featured comparable sales ...

Want to refresh your makeup bag? Or try a new shampoo? Ulta Beauty has a sale on skin care, hair care and makeup products right now — but only for a limited time. This is the final week of Ulta ...

Ulta is upping its tech game by adding GLAMlab Hair Try On, an app developed with Nvidia’s generative artificial intelligence model. Using an uploaded photo, a selfie or a picture of a model ...

I would argue that choosing the best conditioner for your hair type is more important than choosing the right shampoo. Now, that’s not to say the shampoo is any less challenging to identify for ...

Enter Batiste, the original purveyors of dry shampoo. The brand just launched an instantly iconic two-piece set including its Original formula along with a can of new (and limited edition!) ...