Small businesses are booming on TikTok. In a June survey of small and midsize companies, in which 7,000 company owners responded, 67 percent indicated that they are most optimistic about their growth ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Embracing an omnichannel approach is essential in modern-day marketing, for any business.

Several marketing tactics depend on the nature of the product itself. For this reason it is helpful to have a broad understanding of how to think about products. As you will see, marketing ...

TikTok has experienced dramatic growth in the past two years by showcasing videos that are driving the most engagement on the platform, regardless of whether people follow specific accounts. The app ...

The brand name puts a face on every company. Names like McDonald's, Amazon.com, GM, Apple, Intel, and a host of others have long become significant members of pop culture vocabulary. They've also ...