Animal-lovers will be obsessed with the cruelty-free Hello Fluoride Free Whitening Sweet Mint Toothpaste ($4). It is fluoride-free and contains no artificial sweeteners, SLS, or dyes.

It's how Crest describes its new, chocolate-flavored toothpaste, Mint Chocolate Trek ($4.99), which hits stores the first week in February. "Got an adventurous spirit or a sweet tooth?" ...

NEW YORK — Mint chocolate toothpaste? Procter & Gamble said Tuesday it is launching a line of Crest toothpastes called “Be” that featuring nontraditional flavours including Mint Chocolate Trek, ...

Have you ever stood in front of your bathroom mirror, brushing your teeth, and wondered: who came up with this minty, foamy goop we use every single day? Why do ...