For many people, whitening toothpaste is the easiest and most affordable ... "To reduce the risk of enamel damage, limit the frequency of whitening treatments to a week at a time with good ...

Dental experts explain how using a remineralising toothpaste with an innovative active ingredient can help mitigate enamel wear and protect teeth.

A Colgate toothpaste TV advert which promised to "instantly" repair teeth has been banned for being "misleading". Six complaints about the advert for Colgate Sensitive Repair and Prevent ...

Regular tooth brushing ... While toothpastes can polish away yellowing, they won't restore your teeth to their original whiteness. Limit their use to two or three times a week to prevent enamel wear.