Starting November 1, Colgate-Palmolive will update its toothpaste packaging and marketing after concerns from Texas AG Ken ...

Designed with both parents and children in mind, PerioBrite® Kids Toothpaste offers a refreshing solution for daily oral care. The toothpaste features a delightful natural strawberry flavor, designed ...

The new visuals for packaging and promotions will feature a “pea-sized” amount of toothpaste for children under six years.

Attorney General Paxton secured a deal with Colgate to ensure kids' toothpaste ads show safe, age-appropriate amounts ...

Colgate-Palmolive will introduce new packaging and marketing for its toothpaste products, after Texas Attorney General Ken ...

In a recent study published in the journal BDJ Open, researchers in Canada and Germany tested the doses of fluoride toothpaste that parents gave to children up to two years old. Their results indicate ...

Attorney General Ken Paxton has reached a historic agreement with Colgate-Palmolive Company "Colgate" regarding the depiction ...

There's a new eco-friendly alternative to toothpaste. It's not a paste; it's a tablet. But even if toothpaste tablets are good for the planet, will people try them? Sally Herships and Darian Woods ...

Texas Attorney General Ken Paxton has waded into the national fluoride debate, going after toothpaste companies for marketing products that he says can lead to unhealthy doses of fluoride. On Thursday ...

The company agreed to roll out a new marketing plan for several of its brands, including Colgate, Tom's of Maine and hello.