Starcom’s Owned Strategy Director Jack Telford argues that it’s easy to become over-reliant on Search Volume data when building SEO strategies. An approach that combines such information with the ...

Applied social science projects that involve many interviews produce a vast amount of data or text that is difficult t o structure and analyze systematically. Computer-assisted qualitative data ...

Research is an important part of operating a business. Whether the research is for marketing purposes or to determine future possible growth, research helps a business plan its course. Two types of ...