"First he learned all the rules,” Harvard Business School professor Richard S. Tedlow said. “Then he broke all the rules ...

The retailer says the new branding "exudes the energy of Walmart." Social media users think it looks the same.

One of Walmart founder Sam Walton's iconic hats served as retro inspiration for the retail giant's first major brand refresh ...

Walmart has updated its logo for the first time in 20 years — and shoppers are seriously stunned. The retailer describes the ...

Ultimately, the new Walmart logo is a perfect example of several psychological factors playing out over the internet in ...

Walmart unveiled a new logo for the first time in nearly two decades, saying the redesign highlights its evolution while also ...

Walmart has unveiled its new logo, which consists of a new font, image and color palette, on Monday, Jan. 13, however some ...

All three of Walmart founder Sam Walton's surviving children have made it into the $100 billion club as the retail giant's share price continues to soar. The combined wealth of the Walmart heirs ...

The changes are understated, but once you understand why Walmart chose them, I think they’re quite revealing. They incorporate a deliberate effort to suggest both modernity and innovation, and to ...

Retailing giant Walmart has unveiled a new logo to start the new year. The "brand refresh" of its identity, as the chain is ...

For the first time since 2008, the big-box chain has updated its logo, taking a nod from the font that was inspired by a ...

Walmart has unveiled a fresh logo ... sort of. The company last redesigned its famous yellow emblem on a blue background in ...