For urgent care centers, winning patient attention now hinges on a smarter, more adaptive advertising strategy.

Lisa Jarvis The Trump administration’s crackdown on pharmaceutical ads is a welcome step toward lessening Big Pharma’s influence over conversations between patients and their doctors. Americans are ...

In e-commerce, smaller brands often find themselves up against retail giants who seem to dominate every corner of the market.

New rules have come into place aimed at better protecting patients from unsafe cosmetic procedures. Here's what it mean for ...

Some anti-drug campaigns work, while others are memorable but don't succeed in making people give up smoking or other ...

Coca-Cola, McDonald’s, Procter & Gamble have all launched ad campaigns stressing their local ties in Europe this year.

Fame engineering builds AI availability – ensuring generative engines recognize, understand, and recommend your brand in ...

An academic study challenges developers’ claims that TOPA hinders construction, revealing the divide between reliable ...

It's now preparing to submit a third weight loss drug to regulators for review. The growth of this healthcare niche looks to ...

If you’ve been scrolling on TikTok and caught yourself wondering “What is the red-nail theory?” let us explain. Among the ...

The Trump administration is making it harder for immigrants to follow the legal pathways to obtain visas, green cards and U.S ...

Putting patients at the heart of everything is not a sales slogan but the compass guiding the members of SPAC and, I hope, every other organisation committed to advancing health innovation. It ...