This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Instagram’s rolling out a new element within ...

Testimonials are widely used in advertising to promote commercial products and services, which speaks to their effectiveness. While it’s fine to use testimonials to promote a shampoo or a lawn ...

Verizon-backed digital wireless service visible has debuted an ad campaign in partnership with content agency Jelly that puts New York City actors to work by acting out dramatic cell phone testimonial ...

Finance of America Reverse (FAR) has announced the launch of a new advertising campaign, which includes the creation of a dedicated commercial to air on television after the company has been ...

There's a lot of marketing advice out there for online businesses. Whether you're a retail business trying to drive sales online, a SaaS company trying to get leads or anything in-between, there are ...

People approach Ruth Limtiaco all the time to say they have seen her photo or heard her voice on the radio. It’s not because she’s a public relations executive — it’s usually about her advertisements ...

Patient testimonial videos on the brand.com homepage for Premarin, an estrogen tablet manufactured by Wyeth (now Pfizer), overstated the drug’s efficacy and minimized risks, while a journal ad for ...

Sen. Martha McSally has a new campaign ad featuring a cancer survivor who talks about how her “path collided” with McSally, whom she describes as a champion for protecting those with pre-existing ...