This week there was a shift in clients; one client fell off my client list but a new one came aboard. It made me wonder if I really was all that successful as a virtual assistant, or was I just ...

Sebastian Crossa is the Co-founder of ZeroEval (YC S25), a platform to measure and optimize the quality of AI agents.

A CRM (Customer Relationship Management) system can significantly impact an organization’s growth trajectory. But how do you measure the success of your CRM implementation? While the answer varies ...

Attribution and incrementality quantify different things: Attribution looks at the touch points along the journey that have impacted purchase. It’s correlative rather than causal because while it ...

MIT reports 95% of enterprise AI projects fail, but what if success is happening where we're not looking? The real revolution ...

The concept of “investing success,” as it often appears in the media, is a tangled web to me. Every time I read something about the topic, I can’t help but feel that the authors are confusing two very ...

When thinking about hopes and dreams for our careers, we tend to assume that the longer we stay in a particular career, the more successful we will be. But how do we define, let alone measure, “career ...

The rise in ad blockers and super apps in mobile-first markets make Asia unique when we think about advertising measurement. However, despite advertising’s technological advancements, we have never ...

More than two years after Oregon voters approved the decriminalization of small amounts of illicit drugs and fund the expansion of substance use disorder treatment services through Measure 110, state ...