Strategy and plan are two constructs that are often mentioned together, but which, in reality, must remain distinct.

Vol. 39, No. 3, Special Issue: Strategy Processes and Practices: Dialogues and Intersections (MARCH 2018), pp. 894-921 (28 pages) Research summary: Relying on ethnographic data from two consulting ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...