Advertisers will soon be able to buy ads on Netflix using Amazon's tech. It's a sign of the intensifying rivalry between The ...

Advertisers using Amazon DSP will now enjoy direct access to Netflix’s ad inventory. The offering will be available in the ...

NFLX-AMZN DSP deal expands reach to 94M ad users. NFLX up 40% YTD as ad tier drives 55% of signups, supporting 2025's revenue ...

If you're following The Trade Desk, Amazon, or the future of connected TV advertising, the competitive landscape is shifting ...

Netflix and Amazon struck a deal that will let advertisers buy up programmatic inventory on Netflix via Amazon's demand-side ...

Amazon and Netflix have set an advertising partnership, allowing marketers to use Amazon’s demand-side platform to access ...

The partnership with Amazon comes after Netflix has launched its own in house AdTech platform and will introduce new ...

Amazon has been executing on a plan to be No. 1 in a key area of adtech. Industry insiders say it's made gains on rivals The Trade Desk and Google. Earlier this month, The Trade Desk's stock cratered ...

The partnership extends Amazon Ads' efforts around all major streaming platforms. Amazon Ads already has deals with NBCU (Peacock), WBD (HBO Max), Fox Corp. (Tubi and Fox One), Paramount Skydance ...

A click in Creative Studio enables a conversational chat that provides access to the AI-powered tool. The agent will ask for ...

Starting in Q4, Netflix will make its ad-supported inventory available via Amazon’s DSP in 12 key markets, including Australia, Japan, U.S., U.K. and Germany.

The Trade Desk has hit a rough patch as competition in the ad tech sector intensifies. Amazon has partnered with Netflix, ...