STARBUCKS has promised to make major changes to its menu and prices in an attempt to win back customers and boost dwindling ...

Brian Niccol, who took over as Starbucks' chief executive in September, is out to tackle a major sales decline and says its ...

Brian Niccol took on the role of Starbucks' chief executive in September of this year and has announced that he wants to look ...

Amid the harsh feedback, Starbucks rolled out discounts for its rewards members this summer, such as 50% off of one drink ...

Starbucks reports declining comp sales in the US and China, suspending its fiscal 2025 outlook. Learn more about SBUX stock ...

Starbucks Singapore will release a merch collection featuring iconic Peanuts characters like Snoopy in October 2024. Here's ...

We’ve drifted from our core, and customers are visiting less often.” – Brian Niccol, the new Starbucks CEO, didn’t mince ...

The multinational and most well known coffeehouse company is under fire. Starbucks has raised prices for some of its popular ...

Across the street inside Target, the same drink purchased from a Starbucks kiosk costs significantly more — at least 10% or more. Depending on the location, the nation coffee brand’s prices ...

In the past, Starbucks had mostly avoided coffee promotions but ramped them up earlier this year to lure back customers. It's ...

Starbucks is reportedly reversing a push into frequent promos as its new CEO, Brian Niccol, looks to reestablish the brand's ...