Brian Niccol, who took over as Starbucks' chief executive in September, is out to tackle a major sales decline and says its ...

Brian Niccol took on the role of Starbucks' chief executive in September of this year and has announced that he wants to look ...

STARBUCKS has promised to make major changes to its menu and prices in an attempt to win back customers and boost dwindling ...

Starbucks reports declining comp sales in the US and China, suspending its fiscal 2025 outlook. Learn more about SBUX stock ...

Amid the harsh feedback, Starbucks rolled out discounts for its rewards members this summer, such as 50% off of one drink ...

We’ve drifted from our core, and customers are visiting less often.” – Brian Niccol, the new Starbucks CEO, didn’t mince ...

In the past, Starbucks had mostly avoided coffee promotions but ramped them up earlier this year to lure back customers. It's ...

A recent study found that Washington had the third most expensive price for a cup of coffee in the country, but how do ...

The multinational and most well known coffeehouse company is under fire. Starbucks has raised prices for some of its popular ...

The new boss of Starbucks has promised to simplify its "overly complex menu" as the coffee chain attempts to win back ...

UK Starbucks customers have been placed on red alert as the coffee chain is targeted by scammers. If you always get your ...

Brian Niccol, the company’s new chief executive, is aiming to improve cafe operations and focus more on selling premium ...