Starbucks Corp. shares declined after sales plunged for the third consecutive quarter and the company pulled its guidance for 2025, calling attention to

Starbucks CEO Brian Niccol announced that the coffee giant plans to fix its menu and pricing as it seeks to boost traffic and turn around sagging sales.

The new boss of Starbucks says he will overhaul the global coffee chain's menu as the company continues to see its sales slide. Brian Niccol also announced that he was suspending the firm's financial forecasts for the coming year due to the "current state of the business".

We’ve drifted from our core, and customers are visiting less often.” – Brian Niccol, the new Starbucks CEO, didn’t mince words as he announced a complete overhaul of the coffee giant’s strategy. Faced with three consecutive quarters of declining sales,

Coffee giant Starbucks reported yet another earnings drop amid declining sales. Starbucks stock fell after the company announced significant business changes are ahead.

Same store sales falling 6% in the recent quarter, us transactions down 10% marking the steepest decline since Covid.

On Wednesday, Starbucks (NASDAQ: SBUX) released preliminary fourth quarter results that fell short of estimates as weak U.S. demand resulted in declines in same store sales, net revenue and profit. Upon the release that showed same-store sales continued to decline for the third consecutive quarter,