Sahlman, William A., and Ryland Matthew Willis. "Procter & Gamble 2000 (A): The SpinBrush and Innovation at P&G." Harvard Business School Case 804-099, November 2003.

Owning an electric toothbrush is an essential not a luxury, in my opinion, and once you make the switch, you'll never want to go back. This guide has our top picks for the best electric ...

But it’s also necessary to consider the risk of bacteria that might be present on your toothbrush. As some research indicates, toothbrushes have the ability to harbor germs, including ...

Toddlers and pre-schoolers are notorious for refusing to brush their teeth regularly, mostly because it is a tedious and time-consuming task. However, these clever gadgets can turn the dreaded ...

Every electric toothbrush will clean your teeth, but some come with extra features and accessories that can bump up the price. Find out about the best electric toothbrush features and whether they're ...

Nine-year-old Nicholas Racobaldo doesn't remember what it's like to clean his teeth with an ordinary toothbrush. For two years, he's been using an electrically charged gadget with high-speed ...

Samba, a new, recently launched robotic toothbrush aims to address this disparity and make good oral care accessible to all, regardless of ability. “Originally, we created Samba to make brushing ...

This is why we were keen to see whether its flagship product, the Ordo Sonic+ electric toothbrush, lives up to the promises. Priced from $50 to $80 (depending on the retailer), the Ordo Sonic+ has ...

Every electric toothbrush will clean your teeth, but some come with extra features and accessories that can bump up the price. Find out about the best electric toothbrush features and whether they're ...

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But simply running a toothbrush over your teeth quickly is not good enough. If you want to do everything you can to maintain good mouth health, there is a right way to brush your teeth.