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XR technology, broadly defined, refers to Extended Reality, encompassing Virtual Reality (VR), Augmented Reality (AR), and ...

Unity Software (U) has laid the groundwork for the future of augmented reality (AR) as the prime provider of the Unity game engine for creating virtual worlds and top mobile games. The company has an ...

LOS ANGELES, Calif.--(BUSINESS WIRE)--Total Immersion, the global leader and pioneer in augmented reality (AR), today announced that deep, system-level and low-level optimization will enable its ...

Using a new augmented reality (AR) service called Pachube, you can use your smart phone to "see" invisible environmental data about air quality and energy consumption. And we’ve got another amazing AR ...

Data integration company Safe Software Inc. today announced two major additions to its FME Platform that are aimed at bringing easier data access and spatial intelligence to the forefront of ...

Helsinki-headquartered Basemark has raised €22mn to bring its augmented reality (AR) “toolkit” to automakers across the globe. Basemark’s software, dubbed Rocksolid AR, is an AI-based computer vision ...

Feb 26 (Reuters) - Apple AAPL.O has filed a lawsuit in Virginia federal court challenging the U.S. Patent and Trademark Office's refusal to grant trademarks covering the company's augmented-reality ...

A team of researchers from NYU Tandon School of Engineering is taking a step closer to advanced augmented reality (AR) assistants by introducing the Augmented Reality Guidance and User-Modeling System ...

Meta’s head of augmented reality (AR) software has recently announced his resignation, raising questions about the company’s future in the AR space. This development comes at a crucial time for Meta, ...

Adi Robertson is a senior tech and policy editor focused on VR, online platforms, and free expression. Adi has covered video games, biohacking, and more for The Verge since 2011. But among AR ...