Consumers plan to cut holiday spending this year, putting extra pressure on retailers for their critical shopping season.

Consumers plan to cut their shopping budgets by 5% this year, according to PwC, marking the first notable decline since 2020.

It was a Super Bowl commercial with a story, and one that sprouted from a real potato grower in Wisconsin. Frito Lay and PepsiCo helped put the spotlight on agriculture Super Bowl Sunday, while also ...