The Roblox game based off of 2024's "Beetlejuice Beetlejuice," which included a virtual Fandango box office where players could purchase movie tickets, lifted theater release awareness and intent ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Long-time children's game maker Toca Boca will roll out its first multi-player experience in a direct challenge to Roblox's primacy with young players.