The insurance company's Roblox game ‘AIA Arena’ is all about health, energy and community, with an aim to engage a younger audience in a way that is core to its purpose, not commerce.

Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans Mason Thames plays Hiccup in the new live-action “How to Train Your Dragon.” ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Local News Predators using online video game Roblox to reach children, report says A recent report from Hindenburg Research lays out the dangers present to children playing Roblox.

In the latest Roblox Fisch update, you can explore a brand-new area called The Depths. However, it can be challenging to locate, and you need to meet some criteria before the door to this region ...

Roblox really wants you to know that it isn’t just for kids It sounds like the platform is planning to make experiences specifically for older audiences.