Paris Hilton’s digital avatar will soon be sliving on Roblox. The TV personality-entrepreneur-influencer-podcaster is adding “gamer” to her CV with the launch of Paris World: an outpost on the Roblox ...

Hilton is making its first foray into the metaverse with a branded integration inside Paris Hilton’s Slivingland world on Roblox, according to details shared with Marketing Dive. An immersive Hilton ...

Paris Hilton launched her virtual business venture Paris World in the Roblox metaverse in early October. The socialite and businesswoman will throw a digital New Year's Eve party on her virtual island ...

In its first foray into the metaverse, Hilton’s newest national advertising campaign will launch in Paris Hilton’s virtual Roblox world, Slivingland, offering visitors the chance to earn real-world ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Paris Hilton’s 11:11 Media company has teamed up with Hilton to launch a ...

Paris Hilton has announced she has built an island in Roblox where she will perform a DJ set on New Year’s Eve. “For me, the metaverse is somewhere that you can do everything you can do in real life ...

Reality star Paris Hilton will perform an electronic dance show within her own custom Roblox world, Paris World. Paris World is coming back for a big New Year's Eve celebration, the star has told ...