Deepening its relationship with Roblox, Forever 21 unveiled the F21 Metaverse Collection, the retailer’s first metaverse-inspired fashion collection, in celebration of its first year on Roblox, the ...

Count Forever 21 as the next fashion brand to jump into the metaverse. “We will come out of our beta launch and into our holiday/winter event,” said Katrina Glusac, chief merchandising officer at ...

Retailers are continuing to build out virtual offerings as interest in the metaverse and adjacent technologies grows. PacSun has introduced PACWORLD, an interactive mall inside the Roblox video game, ...

Count Forever 21 as the next fashion brand to jump into the metaverse. On Tuesday, the retail chain owned by SPARC, a joint venture between Authentic Brands Group and Simon Property Group, will launch ...

Fashion brand Forever 21 has partnered with metaverse creation firm Virtual Brand Group (VBG) to launch Forever 21 Shop City on Roblox. This retail experience has been designed to allow users and ...

Mattel's Barbie has partnered up with clothing brand Forever 21 to release both a digital collection on Roblox and a physical one online and in selected stores, according to a tweet by Forever 21. The ...

Forever 21 will let players operate their own custom virtual fashion stores inside Roblox, the metaverse platform that has 49.4 million daily active users. Virtual Brand Group, a metaverse creation ...

Anyone can stick “forever” on a piece of clothing. The avatar does look cool, though. Image: Forever 21 / VBG Start Slideshow I’ve been hearing about how metaverse fashion is the future for a long ...

Forever 21 has partnered with Roblox on a digital. Virtual Brand Group, a metaverse creation company which accelerates global brands into the metaverse, and fashion brand Forever 21 (owned by ...

“Feels more akin to a chore than a game,” complains one. Teens who have played the game, however, don’t have great things to say about it. Roblox users aren’t having it— Jack Beardslee, a 17-year-old ...