The Roblox metaverse welcomed the universe of the French supergiant in luxury fashion, Givenchy. Since it went live on June 13, Givenchy Beauty House has secured a place in the history books as the ...

Fenty Beauty + Skin Experience is a Roblox title designed by Fenty Beauty, a fashion company launched by popular musician Rihanna.

Gaming platforms have become the first point of call for brands looking to evolve their virtual roadmaps and interact with untapped communities. Now even perfume is leveraging this immersive ...

Roblox virtual makeup may be trendy, but player obsession with digital avatar customization has real-world implications. Major beauty brands such as Nars and Nyx are paying close attention to how ...

With Roblox available on many formats, here's everything you need to know about the game, including tips on how to play safely online When you purchase through links on our site, we may earn an ...

e.l.f. is expanding its collaboration with Roblox, becoming the first beauty brand to test real-world commerce on the platform. e.l.f. continues to disrupt norms via new avenues in commerce, ...

When you’re out and about in Roblox playing a game with friends or just designing your virtual world together, you may want to interact with them a little bit more than just through the chat. Or ...

Avatar faces will be able to move more naturally than ever before. Roblox users will soon be able to give their avatars facial expressions that mimic the player’s own, the platform announced ...

Givenchy claims it is the first luxury beauty brand to celebrate Pride on Roblox, per release details, and arrives during a fraught period for purpose-driven marketing.