Roblox Corporation is partnering with PubMatic to launch immersive video ads on its platform, targeting major brands and driving revenue growth. The U.S. video game-advertising business is expected to ...

Roblox Corp. jumped after the gaming company announced plans to introduce ads into the virtual worlds created on its platform next year. Adding immersive ads has been a “dream” for Roblox for 15 years ...

“By advertising on Roblox, brands can create deeper connections and engage tens of millions of Gen Z users who represent our top-spending demographic and spend millions of hours here daily connecting ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

K-Pop group Aespa is teaming up with Roblox for an exclusive Fashion Show Week, complete with free UGC items for fans. Read ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

Having a game filled with millions of players, which is only growing in popularity, makes for some very similar looking Avatars running around. Fortunately enough, not only is there a store filled ...

GameSpot may get a commission from retail offers. The gigantic gaming platform Roblox has announced changes to its community standards, and the big update pertains to advertising to children. An ...

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Digital fashion house Blueberry announces an in-game couture collaboration with gaming platform Roblox, featuring K-pop sensation Aespa. Pioneering digital fashion house Blueberry has announced the ...