Gamefam CEO Joe Ferencz’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “Roblox,” “Fortnite” and “Minecraft” and turning it into ...

The first-ever official Barbie Roblox game – Barbie DreamHouse Tycoon – launches on 6th October, inviting players to enter the world of Barbie and build their very own DreamHouse. Mattel and Gamefam, ...

Mattel has launched its first standalone Barbie game in Roblox called DreamHouse Tycoon. Players can construct their own Dreamhouse, or Mojo Dojo Casa House, beginning on October 6. They’ll be able to ...

Mattel and metaverse game developer Gamefam are bringing a Barbie-themed game to the global immersive platform Roblox on 6 October. By tapping into Gamefam’s metaverse gaming expertise, Mattel aims to ...

Roblox will feature special partnership events with both Barbie and Polly Pocket in the game Livetopia over the next few months. The franchises have already appeared in games such as Sims 4 and Animal ...