Roblox, a social media and gaming company relies on an open ecosystem that allows developers–many of whom are users themselves–to build on the platform.

Roblox has expanded its immersive video ads access to all advertisers, enabling them to reach Roblox’s Gen Z users who represent over half of the platform’s 71.5m daily active users. Available ...

The Children’s Advertising Review Unit (CARU) of BBB National Programmes, a U.S. advertising watchdog, has found Roblox in violation of the group’s guidelines for responsible advertising to ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

Why video is key to Roblox’s evolving advertising strategy The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions ...

Roblox 101: Adopt Me developer's tips on finding success The GamesIndustry.biz Academy talks to Uplift Games' head of marketing David Statter about Roblox's best practices and how to make it on ...

A recent code update shows Roblox immersive advertising, which includes things like in-game pop-up shops and billboards, may arrive soon ...

As Roblox particularly preempts misuse of their own tools to circumvent the policies, “Publishers may not misuse Roblox tools such as PolicyService API to deliver advertising content to users who are ...

Roblox is growing its topline impressively, but now they have to show investors that ad revenue can make the stock profitable.

Online gaming firm Roblox Corp said on Friday it plans to launch 3D advertising on its platform next year, as it strives to diversify its revenue stream beyond in-game purchases.