While the traditional way to play Roblox is through the dedicated desktop application, players now have the option to enjoy Roblox games directly in their web browsers using a service called Now.gg.

The creator of “Blue Lock: Rivals” thought kids on Roblox might like a soccer video game with an anime vibe. It sold a few months later for more than $3 million. The 19-year-old, who asked that his ...

Roblox has become a video game titan, in recent years dominating the world of kids’ gaming and earning $454 million in revenue last quarter alone. A new report argues that success is built on ...