Quantitative data is information that has been procured through telephone or mail surveys, where the sample size is relatively large. Quantitative data is more reliable in predicting future consumer ...

Quantitative social science has long been dominated by self-consciously positivist approaches to the philosophy, rhetoric and methodology of research. This article outlines an alternative approach ...

The accelerated impact of data and analytics on organizational success means C-suite leaders must gain greater quantitative and data analysis knowledge. No longer can they merely delegate the ...

Communications metrics are a controversial subject, especially when it comes to the quantitative vs. qualitative debate. The media ecosystem is constantly evolving, and comms professionals don’t ...

This is a preview. Log in through your library . Abstract There is a growing interest in empirical applications of rational choice theory in contemporary European Sociology. One major proponent for an ...

Refinitiv, an LSEG business, has announced an agreement that allows for its comprehensive suite of quantitative data to now be made available on Snowflake’s Financial Services Data Cloud. Today’s ...