Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

When you make business decisions as a manager, you take into account qualitative factors like reputations, brand strength and employee morale, as well as quantifiable data such as sales figures, ...

Quantitative trading is an approach that is normally associated with institutional investors handling huge sums of money, but technological advances have made it easier for amateur and individual ...

Quant trading uses math and data to predict stock price changes and execute trades quickly. Computers in quant trading base decisions on data, removing the emotional risks of investing. Retail access ...

The accelerated impact of data and analytics on organizational success means C-suite leaders must gain greater quantitative and data analysis knowledge. No longer can they merely delegate the ...

Quantitative social science has long been dominated by self-consciously positivist approaches to the philosophy, rhetoric and methodology of research. This article outlines an alternative approach ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

The accelerating pace of disruption to business models means brands must be agile enough to make informed decisions within days—or even hours. They can thrive or fail based on their ability to make ...

Managers use different forecast methods to inform and support their decisions. A small business owner can use sales forecasts to determine if he should hire new employees, while the chief executive of ...