Discussion of quantitative or quality advertising in the creative process relates to two general research types that companies use to better understand market segments. Effective research provides a ...

As a Regional Executive, Stephen DeLay traveled to various cities in Northern California to gather insights from business ...

A collaborative multidisciplinary team that includes Northwestern’s Kristi Holmes, PhD has been named an NIH S-index ...

Refinitiv, an LSEG business, has announced an agreement that allows for its comprehensive suite of quantitative data to now be made available on Snowflake’s Financial Services Data Cloud. Today’s ...

Causal reasoning enables AI to master quantitative data, leading to trusted decision-making LONDON–(BUSINESS WIRE)–September 12, 2024– Today, causaLens, a leader in causal AI technologies, announced ...

Luca Capogna came to Smith in 2021, after serving as professor and head of the mathematical sciences department at Worcester Polytechnic Institute. Capogna was happy at WPI, but he still felt ...

Communications metrics are a controversial subject, especially when it comes to the quantitative vs. qualitative debate. The media ecosystem is constantly evolving, and comms professionals don’t ...

Ethnographic research is gaining popularity as a means to better understand the motivations, behaviors, and attitudes of households toward the challenges they face. While in some ways similar to ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Analyzing your financial reports should go beyond looking at bottom-line numbers if you want to get the truest picture of how your spending is affecting your profits. Just because an expense doesn't ...

The Wharton School of the University of Pennsylvania has received a $60 million gift from alumnus Bruce Jacobs to launch a ...