Concrete findings on how effective QR codes are at driving ad interactions are now available, and some industry best ...

Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time.

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Sure, the Super Bowl is the stage for the ...

While Coinbase got more than 20 million of you to scan a QR code during the Super Bowl, we don't need advertisers normalizing scammer behaviors. Since my start in 2008, I've covered a wide variety of ...

This year, the most-talked-about ad was a simple QR code that changed color as it bounced around the screen for 30 seconds. The ad was for Coinbase, a cryptocurrency exchange, and when you scanned the ...

The bouncing ad, reminiscent of DVD player logos, allowed viewers to scan the code, taking them to a cryptocurrency website offer. CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture ...

Are you a print subscriber? Activate your account. 4 hours 50 min ago By Sean Gately - 4 hours 50 min ago By Erika Wheless - 5 hours 20 min ago By Olivia Brown - 5 hours 20 min ago By Asa Hiken - 5 ...

Google TV has introduced a new ad format that throws a gigantic QR code on top of the subject matter. Ads on Google TV have changed a lot over the past few years, with the platform originally showing ...

Google TV is testing a new ad format that places QR codes next to ads in the 'For You' tab. This follows a series of controversial advertising-related changes made to the Google TV platform in the ...

QR codes have gone through the hype cycle of inflated expectations followed by sinking disillusionment that occasionally comes with innovation. The black-and-white labels once were touted for their ...

Advertising for cryptocurrency services got a lot of attention during Sunday’s Super Bowl, but an ad for Coinbase Inc. managed to crash their website and raise security concerns. Companies advertising ...

The cryptocurrency company's Super Bowl ad featured a QR code that bounced around the screen in a style reminiscent of old computer screen savers Abigail Adams is a Human Interest Writer and Reporter ...