Cracker Barrel is saying bye-bye to the barrel — at least, in the logo — and many customers aren’t happy about it. On Aug. 19, in an annoucement about its fall menu, the country-themed chain debuted a ...

It was an exercise in corporate branding that wouldn't have raised an eyebrow in most pro sports. In college sports, it bordered on revolutionary. In a full room of reporters, boosters and executives, ...

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets ...

The Democratic Party and California Gov. Gavin Newsom’s press office’s X accounts joined the backlash against Cracker Barrel after it released its new text-only logo earlier this week. The company ...

LEBANON, Tenn. — Cracker Barrel Old Country Store is leaning further into its modern rebrand, unveiling a streamlined logo design that strips away decorative elements in favor of a text-only design ...

Steak 'n Shake has taken aim at Cracker Barrel, accusing the Southern country-themed chain of erasing its heritage and identity with its controversial new logo. The Indianapolis-based burger chain ...

Cracker Barrel’s stock plummeted $94 million Thursday after the country staple restaurant pushed out an unexpected rebrand of its logo. The 55-year-old company’s share value dropped 7.2 percent ...

People on the ground in Pensacola, Florida – where the old logo still shines bright above the interstate – were quick to dish out criticism. "It takes away from heritage. When you're 81 years old, you ...

Marni Rose McFall is a Newsweek reporter based in London, U.K. Her focus is on internet trends, U.S. politics and popular culture. She has covered fashion, culture, art and music extensively. Marni ...

The Notre Dame Fighting Irish are one of the most iconic and legendary teams in the history of college football. However, it looks like one of the team's iconic logos will look a little bit different ...

Cracker Barrel has unveiled a new logo design, sparking criticism from fans online. The rebranding includes menu changes, restaurant renovations and an "enhanced brand look and feel," according to a ...