Huifang Mao, H. Shanker Krishnan *, Effects of Prototype and Exemplar Fit on Brand Extension Evaluations: A Two‐Process Contingency Model, Journal of Consumer Research, Vol. 33, No. 1 (June 2006), pp.

Prototyping can be a time-consuming process for 3D artists and developers, requiring hours of manual tweaking on models that ...

Prototyping and design processes form the cornerstone of innovative product development, facilitating the transformation of conceptual ideas into tangible, testable models.

A Design for Six Sigma (DFSS) or Lean DFSS methodology combined with model-driven development can produce significant improvements in both productivity and quality when virtual prototyping, automated ...